Thursday, September 13, 2007

Video promoting new Dylan album

Dylan, the 3CD compilation album due on 1 October, is set to be the autumn’s biggest rockpop launch.

The mid-‘60s Dylan song Most Likely Go Your Way And I'll Go Mine has been remixed for release as a single. The video of the single is to be aired on Channel 4 TV on Sunday night (officially, Monday 17 September 12:05am - 12:10am). Finger on the VHS button… .

If you can’t wait, it’s on YouTube, now:

http://www.youtube.com/watch?v=oCeKkJlMJDQ

Record label Sony have tried to generate a controversy… should record producer Ronson have been allowed to mess with Dylan’s sacred catalogue, blah, blah. Yawn, yawn.

Regardless of the merits of the recording, the TV clip underlines what we already knew – pop video might be a powerful promo tool, but it’s a vacuous creative medium. To watch pop vids you need to be very hard up for something to do.



Gerry Smith